Today we're chatting about our status as a Benefit Corp and what that means! Keep reading to learn more about:
What a Benefit Corp is and how you become one.
How ĀTHR Beauty lives out the Benefit Corp mission.
What is a Benefit Corp?
Good For You + Good For Your Skin + Good For The Planet #goodvibesbeauty
Good For You + Good For Your Skin
Good For The Planet
Giving Back - Balancing Profit and Purpose
ĀTHR Beauty's purpose is to leave the world better than we found it. We donate 1% of all product sales to non-profits that are making meaningful progress in causes we believe in. We support charities representing all of the elements: earth, air, fire, water, and ĀTHR.
Rose Quartz Palette: 1% of all ĀTHR beauty palette sales go to The Water Project. This charity works to "provide access to clean, safe, and reliable water across Sub-Saharan Africa – one community at a time."
Rose Quartz is associated with the water element and the heart chakra. What's more fitting than a water charity that we LOVE?
Crystal Grid Gemstone Palette: 1% of proceeds go to The Rainforest Foundation, which works on-the-ground to secure land rights for indigenous people. They strengthen indigenous land security and train indigenous communities to use technology to protect their forests.
For our Summer Solstice Palette + all ĀTHR products going forward, we'll be partnering with 1% For The Planet. We donate 1% of all ĀTHR Beauty sales to their diverse environmental initiatives in climate, food, pollution, water, and wildlife.
1% For The Planet is a collective of businesses and individuals who give 1% of their gross revenue to charity, whether they're profitable or not. The money is then given to high-impact non-profits who are making real change.
To date, 1% For The Planet has helped direct $200 million to environmental non-profits around the world. We are so happy to be a part of this collective that's making real impact globally.
Thanks for tuning into our blog and for supporting businesses that work as a force for good!
It's the most wonderful time of the year with jaw dropping deals on all the ĀTHR Beauty treats you'd love to find under the tree! With so much to choose from, we're here to help you decide, whether you're coveting lip treats, cream blush, shadows, desert oils, or the holiday sets that are sure to make your spirits bright.
It’s no secret that women of color have been seriously underrepresented in the clean beauty space for a long time. But the truth is, black women have been creating gorgeous products with clean, sustainably sourced natural ingredients far before clean was even a thing. So today, we’re spotlighting and spreading the word on some innovative, black-owned beauty brands to support today and everyday.
In our new face-half-covered life, why not kick up the shadow drama a notch, get creative and maybe a touch theatrical (even if it’s only seen by you)? Keep reading for 10 of our favorite Amethyst Crystal Gemstone Palette looks – our Amethyst-infused, deliciously regal, ode to the color purple.