#goodvibesbeauty - ĀTHR Beauty Blog

It's the most wonderful time of the year with jaw dropping deals on all the ĀTHR Beauty treats you'd love to find under the tree! With so much to choose from, we're here to help you decide, whether you're coveting lip treats, cream blush, shadows, desert oils, or the holiday sets that are sure to make your spirits bright.

It’s no secret that women of color have been seriously underrepresented in the clean beauty space for a long time. But the truth is, black women have been creating gorgeous products with clean, sustainably sourced natural ingredients far before clean was even a thing. So today, we’re spotlighting and spreading the word on some innovative, black-owned beauty brands to support today and everyday.

In our new face-half-covered life, why not kick up the shadow drama a notch, get creative and maybe a touch theatrical (even if it’s only seen by you)? Keep reading for 10 of our favorite Amethyst Crystal Gemstone Palette looks – our Amethyst-infused, deliciously regal, ode to the color purple.

For more eyeshadow inspo, read our Favorite Summer Solstice Looks, Our Favorite Yellow Diamond Highlighter Looks, Our Favorite Joshua Tree Looks, and Our Favorite Rose Quartz Looks.

Almost every cosmetic product contains some sort of palm oil or palm oil derivative. To grow palm oil, growers burn down forests to clear the land. Animals lose their homes, developers aggressively seize land from indigenous groups, and the fires give off huge amounts of greenhouse gases, formaldehyde, cyanide, and small particles that cause serious health conditions and many deaths.

As a white woman, I’ve never been the victim of racial injustice. I know I’ll never fully understand what it feels like to fear for my life when jogging down the street, or feel unsafe in the presence of police.

But I am here to learn, to listen, to educate myself, to stand with you, and share the truth we all need to hear. I’m here to share my platform to help amplify the voices of black leaders and organizations, to support this revolution in any way I can.

Today we’re chatting about what makes beauty products safe (as in bacteria-free) – in both the clean and conventional world.

Keep reading for:

• What is Clean Beauty and how did it start?
• But is clean beauty a scam?
• The safety of clean beauty (and all beauty)
• Why preservation & how it works
• True or false: conventional beauty is preserved well and clean beauty isn't
• The types of preservatives & how we preserve our products

So, bioplastics – where did that topic come from? Well, we've gotten this question a few times from you - the super discerning, dig-deep-for-truth beautiful people that you are! You've seen bioplastics pop up in beauty packaging, you want to know the whole truth, and we are so here for it!

Keep reading for:

• What Is Bioplastic, How Is It Made, & Why Was It Created?
• Are Bioplastics The Answer? The Drawbacks.
• Biodegradable Vs. Degradable Vs. Compostable Vs. Recyclable
• Where To Send Bioplastic/Plastic When We’re Done With It
• How To Reduce Our Plastic Usage Overall

In today’s blog, we’ll chat about:

• What is carbon-neutral shipping?
• How carbon-neutral shipping works and why it matters
• Shopping online vs shopping in-store
• Your carbon footprint
• How to calculate your carbon footprint + how to shrink it

Fair-Trade is finally starting to take root in beauty #itsabouttime! In today’s blog, we’ll chat about:

• What Is Fair-Trade and Why Does It Matter?
• Fair-Trade and Beauty Products
• Our Fair-Trade Ingredients + Why They Aren’t All Fair-Trade
• What Fair-Trade Means To Us
• How To Find Ethical Beauty Products

In an ode to fall, on this Autumn Equinox, let’s chat about:

• What is the Autumn Equinox?
• What It Means For You and Your Life: The Spiritual, Cosmic Meaning of This Equinox
• How To Make The Most Of This Time
• Fall Equinox Crystals
• Equinox-Inspired Beauty + Eyeshadow
• Fall Beauty + Moisture

Here’s the thing: aging happens. Time passes and we all (and our skin) gets older. But as it does, it means another day, another year, another moment on this earth, experiencing the genuine gift that life is. And the opposite of aging? Not being here! So maybe we can just #celebrateanotherday and stop worrying so much about the natural passage of time.

What we don’t need to celebrate though is unnecessary, totally avoidable, premature aging of our skin. If we can have smooth, glowy, gorgeous skin longer, of course we will say 1000x yes! So, let’s chat about getting the glow by embracing the good and releasing the toxic.

The Amethyst Crystal Gemstone Palette is our ode to the luxuriously regal, magically mystical, deeply spiritual shade of purple. It's a cosmically aligned, Amethyst-infused palette you'll love!

Keep reading to find out:

• Why Purple?
• Who It's For
• The Shades
• The Crystal Infusion: Amethyst
• The Skin-Loving Ingredients