Autumn Equinox: What It Means For You

Autumn Equinox: What It Means For You

In an ode to fall, on this Autumn Equinox, let’s chat about:

  • What is the Autumn Equinox?
  • What It Means For You and Your Life: The Spiritual, Cosmic Meaning of This Equinox
  • How To Make The Most Of This Time
  • Fall Equinox Crystals
  • Equinox-Inspired Beauty + Eyeshadow
  • Fall Beauty + Moisture
Is Your Eyeshadow Aging You? The Top 8 Aging Ingredients To Avoid

Is Your Eyeshadow Aging You? The Top 8 Aging Ingredients To Avoid

Here’s the thing: aging happens. Time passes and we all (and our skin) gets older. But as it does, it means another day, another year, another moment on this earth, experiencing the genuine gift that life is. And the opposite of aging? Not being here! So maybe we can just #celebrateanotherday and stop worrying so much about the natural passage of time.

What we don’t need to celebrate though is unnecessary, totally avoidable, premature aging of our skin. If we can have smooth, glowy, gorgeous skin longer, of course we will say 1000x yes! So, let’s chat about getting the glow by embracing the good and releasing the toxic.

It’s Here! The Amethyst Crystal Gemstone Palette

It’s Here! The Amethyst Crystal Gemstone Palette

The Amethyst Crystal Gemstone Palette is our ode to the luxuriously regal, magically mystical, deeply spiritual shade of purple. It's a cosmically aligned, Amethyst-infused palette you'll love!

Keep reading to find out:

  • Why Purple?
  • Who It's For
  • The Shades
  • The Crystal Infusion: Amethyst
  • The Skin-Loving Ingredients
The Perfect Shades For Your Sun Sign

The Perfect Shades For Your Sun Sign

We love thinking about how the cosmos influence and shape our lives. Combine the magic of the stars with our love of beauty, and we're so here for it.

Crystals: The Science Behind the Spiritual

Crystals: The Science Behind the Spiritual

You know those little cards at the crystal shop that tell you the meaning/benefits of each crystal? Do you ever wonder how they come up with these meanings? And how the crystals actually work? Keep reading to find out:

  • The Science Behind Crystals – How They Affect Us
  • Crystals and Your Chakras
  • Our Crystal Shop - Our Fave High-Vibe Crystals for Chakra Balancing
  • Crystal-Infused ĀTHR Beauty Products
Mercury Retrograde with ĀTHR Beauty

Mercury Retrograde with ĀTHR Beauty

It’s that time again - computer glitches, flight delays, emotional ups and downs, texts from your ex: Mercury Retrograde has arrived. While many of us know retrograde as the ultimate disruptor, downer, chaos-creator, we’re here to give you some tips to turn that darkness into light!
Summer Solstice: The Shades Brought to Life

Summer Solstice: The Shades Brought to Life

What we see in these photos is what we wish for you: to feel beautiful, free, uninhibited, and full of joy and light.

Read on to see:

  • The shades brought to life through Chelsea's gorgeous self.
  • Tips on how to wear the shimmers, mattes, metallics, duo-chromes, and satin shades in your palette. Plus,
  • How to embody the Summer Solstice energies in your life.
Meet Our Newest Supercharged Shadow Palette: Summer Solstice

Meet Our Newest Supercharged Shadow Palette: Summer Solstice

Today we’re celebrating Earth Day with the launch of our third crystal-infused eyeshadow palette, Summer Solstice. It is, as always, fully recyclable, completely sustainable, and 100% vegan & cruelty-free. Shadows created to honor and protect this beautiful planet we call home.